Promotional Toolkit Reset
2023
Digital Brand Design
Visual concepting, design, and toolkit production for Adidas North America’s digital promotional campaigns.
Inspired by Adidas’ printed matter; shoe box tissue, inventory labels, and shipping receipts.
This toolkit is re-used throughout the year for various promotional campaigns. The layout design needed to be modular and easily changeable, leaning into the grid systems of shipping labels.
On-Asset + Campaign Copy: Zoe Ward
Digital Gift Cards
2022
Brand Design | Illustration
Original illustration, collage, and design for e-gift cards featured on adidas.com.
Themes featured: Holiday, Pride, Seasonal
Holiday World Cup Campaign
2022
Brand Design
Digital production design for the November phase of Adidas North America’s holiday 2023 campaign.
On-Asset + Campaign Copy: Zoe Ward
Holiday Campaign Lookbook
2022
Styling Coordinating
Curated and organized looks for the 2023 multi-phase holiday campaign. Assigned product to each scene and the talent that it would be featured on.
Special thanks to Marissa Sullivan for tag teaming this with me!
Photography: Julia Johnson